We are in the midst of a digital revolution in hospitality so it should be no surprise that customer data is increasingly one of the key assets by which companies are valued.
That data is one of your business's most valuable assets, but do you actually own it? The response may depend on the commercial agreements you enter into with service providers; if you partner with an aggregator like Just Eat, you may not own or have rights to any of that data!
Compounding this, when new regulations (the General Data Protection Regulation (GDPR)) come into effect in May next year, they will have sweeping implications for data ownership. Are you prepared for GDPR and the obligations it imposes on how customer data is collected, used and protected?